page 166 (advertisement)
The Tru-Vue was kid's dead media, a Viewmaster rival for
stereography. The ad's black and white illustration shows
a face-mounted (plastic?) viewer. Large square cards
holding dual vertical rows of pictures apparently slotted
down through the viewer from top to bottom, through the
action of a fingertip lever. Ad's copy follows.
"O-O-O-O! It's SNOW WHITE and the SEVEN DWARFS
"in Tru-Vue... (R)
"3-Dimension and Color
"Yes, you'll want your children to see Snow White. You'll
want to thrill them with the new Walt Disney album with
Snow White, Peter Pan and Pinocchio. They'll plead to
ride with Wild Bill Hickok and Jingles; to laugh at Howdy
Doody; thrill to scores of 3-Dimension adventures.
"Each Tru-Vue film card contains a complete 3-Dimension
story in seven big color pictures. Story titles are
printed right on the film itself.
"For rainy days, shut-in days, any days, get Tru-Vue at
toy counters everywhere.
3 cards or 3-card Album 85c
Paul Di Filippo firstname.lastname@example.org